SEM (Paid Search)
SEM or paid search advertising is one of the most effective advertising strategies there is. It has the highest intent and often the highest ROI when done right. But for some businesses it can feel like a dud... but that's why we're here.
We know every business is unique, that's why we take the time to understand your business, you customer and your goals. We focus on what will move your bottome line, and create a marketing strategy that drives results. Whether you need leads, views, or appointments, whether you want to drive local awareness or compete with a competitor, we'll create the right marketing plan for you.
To help ensure success, we'll install Google Tag Manager or Google Analytics on your website to track various conversions, as well as to create new re-marketing audiences that we can use as your marketing strategy expands.
Search Engine Optimization
Our SEO 'bread and butter' is helping you create content. Content is the new cookie, and without content there's nothing to optimize. We'll use special tools to identify the most important keywords for your business' niche, and help you incorporate those into your content.
But as you know from our about SEO page, more goes into SEO than just content. We'll also ensure that your site is easily navigable and identify other backend technical issues that could be limiting your organic performance.
Our Process
Research & Analyze
We want to learn everything we can about your business. Your target audience, your typical audience, your competitors, what separates you from the rest. Then Analyze your current setup (any current advertising, website, online presence, reviews etc.). We want to see what’s working and what’s not.
Set Goals
Define what success looks like for you, and what will make an impact to your bottom line. What are your current customer acquisition costs? What types of leads are most beneficial?
Strategize
Create a completely tailored plan for you and your business. Specific keywords, copy, landing pages, budget, and more.
Optimize
Maximize the efficiency of your campaigns. If we see that an ad isn’t performing, we pivot to one that does. Keywords, copy, and targeting - we put a magnifying glass to every aspect of an ad to boost conversions.